Newsletter-May-June
Progressive Property May/June Newsletter Special:
"Property For You"
Contents:
*Introduction
*"Is Buy to Let Dead?"
The Independent & Wall Street journal Articles
*Falling House Prices:
Still opportunity in all the Doom & Gloom?
*More Evidence of Increased Rents
*Examples of Huge BMV Deals
*Investor deals & Feedback
*Progressive Property Open Days [Sold out for June 14th]
*26th June Launch of the 2008 edition of
"The 44 Most Closely Guarded Property Secrets" &
"Make Cash in a Property Market Crash"
[Plus a Free Sneak Preview!]

Market Conditions & Buying Update
*Free iPod & Progressive Books Competition
**Introduction:
Half the year has already gone!
Where?
Welcome to the May/June Newsletter **special**and many thanks for getting here, it means a lot to us
Please make sure you read the whole Newsletter
Many people will charge you £100's or £1,000's for less information and we may have to charge for this in the future
You think the last 2 months have been crazy? Just wait until you read this page top to bottom! If this is the only Newsletter that you ever read, then it needs to be; and it will be worth it…
We're going to tell you why we are regularly turning down 18% discounts!
And yes we'll shed light on all the doom and gloom [and we take it very very seriously, by the way]
You should be used to it by now, so the question is, what are you going to do about it?!
Should we really be panicking?
Keep reading and we'll answer it for You…
See our additional testimonials to the right this month >>>
**"Is Buy to Let Dead?"
Our articles in "The Independent & The Wall Street Journal:
The editor of the Property section of "The Independent" had managed to get his hands on a copy of our Book "The 44 Most Closely Guarded Property Secrets"
He called us up and 5 days later he had printed a full page article:
You have to subscribe to the WSJ [2 weeks free[ to read it, which is a bit annoying, but if you want to read it click the link or image below:
Wall Street Journal: "Hot UK Rental Market Emerges From Crunch"
**The Credit Crunch & Mortgage Crisis: Now a Reality?
Noise
It's all noise. And that's a problem, because when all you can hear is noise, none of it makes any sense, does it?
[Your] Reality?
Let's be honest, the Credit Crunch Mortgage Crisis is real
But you get to decide your reality, so what's your choice Now? There is a Free excerpt [further down] from our Brand New Book [Released 26th June] which talks about the 80/20 principle, and the 99/1 concept
This is fundamentally important, because your reality and your results over the next 12-24 months in this time will be dependent on whether you are using the 80/20 principle [uisng your time and money efficiently] and if you are going to be like the other Sheep or if you can make it into the 1%
And it's not actually that hard, you know. It's simple [but it's not easy]. If you've been to our open day, you'll know what we mean
"Hefted [definition]: ‘the instinct of keeping to a certain small local area throughout life.'
‘All sheep have a tendency to congregate close to other members of a flock.'
‘For sheep, the primary defence mechanism is simply to flee from danger when their flight zone is crossed.'
‘Sheep become highly stressed when separated from their flock.'
Baa.
‘Even if sheep survive an attack, they may die simply from panic.'
Sheople [Sheep + People] are interesting, aren't they. We've all been one from time to time. I'm not saying that you're a sheep now but at some time in our lives we've all been sheep, we've all followed the crowd and we've all followed what everybody else does.
Why?
Why on earth would we want to follow everyone else when we all know the statistics? We know that only 1 person in 100 will become a millionaire, yet the sheep follow the 99 that will never be one.
They're scared aren't they? One of the Laws of Influence [discussed later] is Social Proof. We are all far more likely to do something if other people are doing it or have done it. Sheep.
No one wants to be the first to make the mistake. No one wants to be the first to lose money. No one wants to look stupid! Stupid, isn't it?"
Official Launch 26th June 2008 Counting Down:
[This really is the launch date! We admit, it's late. It's our fault. We kept adding sections as the credit crunch took shape and it turned into a much bigger monster. Then there was the editing process, we won't even go there. You've seen the pictures, we've seen to proofs of the Book: Keep an eye on the clock!
Reality
For the average person on the street [the 99 in 100] the following problems are still the same:
Problem No.1:
First time buyers priced out [sharp rise in house prices upto 2007]
House price statistics: click here
Problem No.2:
Until very recently [Sep/Nov 2006 onwards] the banks and mortgage lenders had been giving money to just about anyone. This is part of the cylcle, confidence was high. Now the defaults and repossessions are up as a result
Article: "Mortgage Lending Breaks Record in November"
[But You'll notice it's not as 'doom & gloom' as some people think]
You may also want to read this FT article [opportunity perhaps?]
Article: Sharp Rise in Overdue mortgage payments

Still, this is your opportunity to buy cheap Property Now
Problem No.3:
Banks still have little confidence to lend to each other [Or the average punter on the street either]
They have high street branches that people pay vast amounts of cash into. Money that they can lend out upto 20 times over!
Ok for them
But the smaller lenders [60% of the market], don't have high street branches [no cash from depositors]. They need cash from the big banks, and the big banks won't lend to them [lack of confidence]. And if they do, they'll lend at somewhere near 6% [no profit margins in that rate, as the base rate is at 5%]
Therefore, a large percentage of the market either have no money to lend or are lending what they do have at astronomical rates that people just can't afford
Problem No.4:
Banks are not passing on the rate cuts
because of sub-prime credit crunch, rising inflation and slowing of growth and a reduction in public spending, the interest rates have been progressively cut over the last 6 months
All good news [you would think]
However, in a ploy to reduce the amount of money that they have to lend [because they can't get it or get it at a rate worth lending], the banks have not been passing their rates on to us. Instead, many of them have been hiking them up upto a whole percent!
Article: "Banks Must Pass on Rate Cuts: Darling" [Alastair!]
Problem No.5:
Sentiment
With all that is going on now, the sentiment is only going to get worse before it gets better
All the hype and scaremongering about the market going down
Well we all know that it is, but how much of that is reality; how much of that is the actual market, how much of that is sentiment and how much of that is being driven by inter bank lending [or lack of]
Remember, everything that affects 'normal' people [99%] should be an opportunity for You
People get scared and they really believe a lot of things that are either not real or not as bad as they think. People don't know what to do
People panic
And what is not necessarily a 'reality' [just sentiment] becomes their reality. They sell cheap thinking things are going to only get worse. They realise a loss they may not have actually had or could have ridden out with a little strength or patience
Article: "Brown seeks to calm housing fears"
Problem No.6:
The market actually seems to be going down in reality:
Prices in our Buying Patch: Article
BBC Article: UK House Prices in 1% Annual Fall
We have fair indication to suggest that the market is actually going down
it's not always that easy to tell straight away, and many figures are national rather than specific to your area of investment. However we are, in reality, buying at about £15,000 [15%] cheaper than we were a year ago. It's Crazy
How much of that is market movement and how much of that is sentiment?
Article: Repossessions in Peterborough [Opportunity]:
No one really knows, but is certainly a mixture of both
Problem No.7:
The Increase in the cost of living:
Don't get us started on this one! Food, petrol, parking fines, Council tax. Are they going up at the rate of inflation? Er…NO!
The government can tell you they are, but we all know the truth because we see it everyday
Check this artcile below:
Soaring Cost of Living: Times Online:

**Increase in Rents & Rentability…
A recap:
"Rents have started to rise in view of the slowing down of some growth in some areas of the property market. There are many factors that have an impact on the amount of rent you can achieve for a given property and how quickly you can rent it out…."
And the signs that rents are on the surge keep finding their way to us: View this FT article:
Article: Residential Lettings Market Gathers Pace
Our rents in Peterborough have gone up 20% in 6 months
In mid 2007 Mark and I had been discussing [whinging] the fact that rents in our area had not gone up in 2 and a half years. Then all this happened below:
Factor No.1: Recruitment:
Here in Peterborough demand is as high as we have ever know it. Recruitment agencies are popping up all over the place [at least 4 on our street] to find jobs for the influx of immigrants
Factor No.2: Economics
The masterplan for Peterborough that involves a £1billion investment in the city has attracted an influx of awareness, excitement and people to the city
The lower relative price to London and the ease of access through the GNER rail line is also an important factor in drawing people out of London to live in Peterborough. Many people can relocate to Peterborough, buy an equivalent property for half the price and easily commute back to the city
Factor No.3: Slowdown of the Property Market
Because less people have been able to buy on the back of a steady interest rate rise last year, mortgage companies not passing on rate reductions this year and the ever increasing growth up until the start of 2008; rents have shot up here
Many people have the misconception that they can't buy or get lending and thus settle for renting. These are definitely big positives for us and our investors from a cash-flow perspective
Factor No.4: Local reshuffling of Benefit payments
The local council for Cambridgeshire decided to restructure the way they pay rents for DSS tenants on benefits. They took an average rent across the whole county, and as a result the rents in Peterborough shot up over an average of 10% overnight. Nice.
The net result: recent deals have been yielding at 8% and cashflow has improved by upto £150 per month
**Examples of Huge BMV Property [still going strong]
Simon, our Full Time Property Buyer would like a little word with you about what he has been doing everyday and his experience with the Estate Agents & Buying Property Everyday:
Simon: "It's a fantastic position to be in as we are rejected property which is 18% under market value because we are buying at 22% under very comfortably…in fact…we have only last week negotiated on the best deal that Progressive Property has ever done [it even beat Marks personal best ]…
[And Yes, he's still gloating!]
The great thing is that this deal was found through an estate agent calling me and asking whether I had the time to look at it…of course I do!
I have been really working the agents this month. The way I like to look at the situation is that although I am the full time property buyer at Progressive Property I have a team of 25 estate agents that work for me full time [and we don't even pay them for it] sourcing deals
This is great leverage on my time because as I know them all so well anything that comes to the market I know about first which allows me to concentrate on other aspects of my role. The agents also know our buying rules at progressive and the strategies we have so that everything which is either in a suitable area [or silly money we get]…great isn't it!?
Mark and I have also spend a few days on the road doing some research on a couple of different areas in the country so that when Peterborough can't provide the stock levels we need [should be a while away yet] we already have other tried and tested areas…watch this space!!
Rob and I have also been training hard in the gym…as I write this I ache from a very intense circuit class…followed up with a heavy weights session. I'm having a few days on the beach at the end of the month and want to be looking my best!
We Turned This Deal Away!
Bretton, Peterborough
Value: £85,000
Purchase Price: £60,000
Refurb Cost: £2,500
Rent: £425
Percentage discount: 30%
Cash surplus [cash back]: £400
Gross yield: 8.5%
Although this is a fantastic deal we turned it down as due to our strict criteria the cash flow would not be covered for 5 years. To make this deal stack we would need to buy at £58,250 - seems silly doesn't it…but….if it doesn't work it doesn't work!!
Progressive's Latest Deal [A Record Breaker]:
Bretton, Peterborough
Asking Price: £119,000
Value: £115,000
Negotiatied [purchase price]: £78,000
Rental: £600 pcm
Yield: 9.23 % [Gross]
In case you needed help digesting that one, that's £40K off asking price, nearly 35% discount!!
Nearly 35% Discount!
Progressive's Last 3 Deals:
Deal 1:
Paston, Peterborough:
Value: £115,000
Purchase Price: £78,000
Refurb Cost: £500
Rent: £600
Percentage discount: 33%
Rent minus mortgage cash flow: £30.61 pcm
Cash surplus [cash back]: £14,127
Gross yield: 9.23%
Deal 2:
Orton Goldhay, Peterborough:
Value: £135,000
Purchase Price: £99,750
Refurb Cost: £4,500
Rent: £725
Percentage discount: 27%
Rent minus mortgage cash flow: £44.01
Cash surplus: £2015
Gross yield: 8.72%
Deal 3:
Bretton, Peterborough:
Value: £105,000
Purchase Price: £70,000
Refurb Cost: £6,500
Rent: £550
Percentage discount: 34%
Rent minus mortgage cash flow: £30.04
Cash surplus: £2,400
Gross yield: 9.42%
We know these sound unbelievable…
So click this link below to see an example on Rightmove of what smaller houses are selling for in the same area:
http://www.rightmove.co.uk/viewdetails-17478355.rsp?pa_n=3&tr_t=buy
**Latest News & Events
Only weeks from launch:
I'm even closer to finishing with Anthony Richardson, professional VOA [voice over artist] with the audio book version of "The 44 Most Closely Guarded Property Secrets"
I felt it very important that we poked our editors first to get "Make Cash in a Property Market Crash" back to us so that we could get that out first

Make Cash in a Property Market Crash
The book is finished and sent to print! It has been a long road editing it but we are there. Thank you for buying it on pre-launch if you did, those copies are now sold out so well done for getting in their first.
To repeat what we said to you earlier!!
This really is the launch date! We admit, it's late. It's our fault. We kept adding sections as the credit crunch took shape and it turned into a much bigger monster. Then there was the editing process, we won't even go there. You've seen the pictures, we've seen to proofs of the Book: Keep an eye on the clock!
You will not be able to buy this book Now until the official launch date, but we do have some action taker bonuses ready for you on the launch date: June 26th
it really will help you make loads of money right now if you just apply a few of the strategies in it; because the time really is Now…
Events:
We shall be running educational and promotional seminars throughout the year, with a mission to educate on how to make money in Property whatever the market. We shall be speaking at the Wealth Workout's with Marcus de Maria, [next one July 13th], The Money Maker Bootcamps with Steve Foley of eConfex [July 12th] as well as some other exciting partnerships in addition to Progressive.
Progressive Property Open Day [Sold Out 14th June]:
A Few Places Left for 19th July
To book a seat at our next open day
simply click here Now [Limited to 50 seats per event, [sold out for June 14th]
We have now booked 11 events for the next 3 months. Some are joint ventures, where we speak with other Property Experts, and others are purely Progressive Property Open Days
To reserve a seat at any of these simply click the Events Page Now
Here are some comments from our last open Day:
Latest Product News:
We have been recording some of our seminars and mentorships to create a DVD homestudy pack that will enable a select few [only those that really want serious success in Property doing all the dirty work themselves]
i'm not going to tell you anything more yet, but get excited Now because with the amount of really cheap properties with huge discounts and great yields we've been buying, you're going to love it…
The Audio Book of "The 44 Most Closely Guarded Property Secrets" is nearly finished and we have just booked a date for a weekend Property training event
More detail than you've ever seen. But again, we can't tell you anything about that just yet…
What's Mark Been up to?

This month has all been about finding more Property as cheap as we have been buying
Usually we are competing with around 10-12 other investors at any one time. Now we are competing with 2, 1 of whom is a good friend of mine. There are hardly any buyer and this is the
Sometimes I think this can't go on forever. I want it to go on forever in many ways, because if we could keep buying as cheaply as we have over the last couple of months then I'll be a very happy boy indeed [and retiring much earlier than planned!]
I don't know how long this will go on for. My contacts in the city all now seem to suggest that this could still go on for up to 2 years, when the banks and the articles I've been reading would have you believe that
'The worst is Over.'
I'm very keen to find another area that can produce the kind of results we've been getting here in Peterborough. We've been researching more areas for a few months now and in order to upscale and to get to our personal goal of 500 properties and our investor goal of 250 client investors, we shall need to do that
There could be a number of reasons for this buying frenzy and I think it is a culmination of all of the factors listed below that I touched on in the last newsletter:
Sentiment:
People read papers, panic and sell cheaper than they needed to. We like to call them 'sheople' [people who believe everything they read in the papers]
But of course we respect their decisions and their judgements; and we help them get their outcomes and they help us get ours
Actual Market Conditions:
Market growth has slowed as an average across the UK. People read about this and think that this is the case in their specific area, when it is not necessarily the case, and this again relates to sentiment
I chat to many estate agents every day: people who are actually selling properties [at decent enough volumes to get a reliable average], people who know what list prices are and actual selling prices are.
There has been a definite lag in time between the huge discounts we are getting and the time it takes the market to adjust or reduce. This is a perfect time, because at the moment the market in Peterborough still thinks that many houses that we are buying for £90,000 - £95,000 are worth £120,000+
Banks not passing on rate cuts:
We spoke about this earlier in the newsletter. The government are putting pressure on the banks to do this, but at the moment most buyers are not in a position to buy because lending is too expensive and banks aren't lending much money
We are Getting Better:
Knowledge reduces risk.
Buying Property is all about rules. The longer you have been in the game, the more you understand that there are rules of the game and personal rules that need to be set and never broken
Aside: In our book "Make cash in a Property Market Crash" we talk about rules all the time. As another gift to you here is another excerpt:
Rules
In the market we're in currently it is more important than ever to have your own set of very tight rules for buying property.
A generic set of rules for buying Property might be something like this:
- Anything under £125,000 [save on stamp duty]
- In your local patch [within a 4 mile radius] in
- 5 given districts of town
- Minimum of 15 per cent discount
- Minimum gross yield of 6 per cent,
- No new builds, overseas, or off plan
- 2 bed, 3 bed houses, studios, 1 & 2 bed flats.
That would be a good set of rules to start. Most people who buy a Property don't even have a set of rules that are to that level of detail. Where you are is just where you're meant to be, but you can see how this set of rules can grow based on your results.
There are far more things to consider that the list above [for illustrative purposed only!]. Ultimately, what your set of rules will enable you to do is buy Property over and over again like Arnold Schwarzenegger.
Like a machine.
Completely devoid of emotion and human error.
Totally driven towards making profit.
You've seen the TV shows, what a dogs dinner they make of it all the time. Why? No rules. The more stringent your set of rules, the more money you will make. It is directly proportionate. In the early days we used to think that having a set of rules used to rid us of all other opportunities and closed the door to other ventures that could make money.
‘If we can get a bungalow at 18 per cent discount then we'll buy it.' Who wouldn't when they first start out? Sounds good doesn't it. We did buy a bungalow at 18 per cent discount. The yield was quite low [the rental return was very low compared to the mortgage payments], the refurb cost was almost £10,000 more than we anticipated and in the end we ended up buying what's proverbially known in our office as a kipper.
We were outside our general strategy and at the time we didn't realise it but outside of our set of rules. It is these kind of experiences that should kick start you into getting your rules as detailed as you can, and constantly improving them.
In the end we got most of our money back and we came out unscathed but that was the only Property we had to sell. Buying outside your set of rules won't do you any favours and won't actually keep you open to opportunities. The opportunities you want to make money are all within your set of rules [80/20], the others are the darts that miss the board every time.
Your rules will start in reasonably simple fashion. Like the list we've just given. As you go on over time they will get more and more focused and you will end up duplicating, repeating, and systemising your ‘Property buying machine.'
Churning out like a sausage machine profitable Property after Property after Property.
You will find the moneyboxes, you will find the properties that make money and you'll buy more and more, you'll buy street after street after street and you'll forget everything else because that's what you've witnessed and experienced that works.
You want to find what works and milk it and milk it and milk it until such time as it stops working [which it probably never will].
There are many things to consider when setting your rules. You'll want to consider all of the costs of buying a Property. We have a deal analyser that we've built within our business; it's the confidential information of our business. We've been offered £1,000's for this 1 piece of software but we've never to this day sold it.
This buying analyser has around 5 years of property buying experience in it; the Property data of having bought around about 200 properties for ourselves and for investors. It has all of the experience and all of the costs that we've ever encountered as an average over those 5 years factored in.
If we want to make a cash flow analysis of a Property we need to know the gross income through rent, and then all of the outgoing costs. Most people will just put mortgage against that. Some may be intelligent enough to put voids and they may even factor a little bit of maintenance in too.
We would suggest that you need to put in far more detail; as much as you can We would say that you need to factor in gas and boiler safety checks, bad debt for potential loss of rental income through tenants not paying [as an average]. It doesn't happen very often but it happens. When you factor it in over the average months [that's why 5 years personal experience gives us reliable data: we've pretty much seen everything].
The bad debt as an average through your portfolio on a yearly basis could be £20 a month. That could be the difference between shortfall and cash flow. You'll also need to know any insurances that need to be taken against the Property, though it won't always be applicable. You need to know what your average maintenance costs are. You can't guess this, but how do you accrue that data if you don't have 5 or 10 years experience? We always start on the heavy side [think a little pessimistically] and as you go through you will learn exactly what that figure works out to be.
Roughly 1 in 30 boilers go wrong every 2-3 years in our portfolio; that has to be factored in. That's between around £2,000 divided by 30 [properties], divided by 2-3 [years].
Of course every Property looks good after a refurb, but after 3-5 years it might need another refurb. The Property might need another lick of paint and a good ol' clean. All of these costs that will be factored in to your portfolio need to be factored in on your own personal deal analyser before you buy the property: cash flow is the most important part of buying Property right now.
If you're fooled into thinking cash flow is just rent vs. mortgage [which obviously you're not], if you haven't taken into account all of these other costs, then in today's market you are going to really struggle.
All of those things need to be factored in. In our deal analyser we have fields that allow you to put in the mortgage rates at the time. The difference between a 5.5 per cent rate of interest and a 6.5 per cent rate of interest can be £1,000 a year on a £100,000 Property. That's £80 per month; that's a lot of money and it could be the difference between a cash flowing Property and a shortfalling Property.
When you buy your own Property there are a lot of associated costs, many of which most people don't know until they've bought a few. This can be a real kick in the privates if you're not ready for it. You've got solicitors fees, you've got conveyancing, you've got legal fees, you've got all sorts of small fees; admin fees here and there, you have fees that go on your mortgage for arrangement, you have broker's fees.
Once all of these costs have been factored in you can make informed, cash flow decisions before you buy a Property. A 15 per cent discounted Property can soon turn into a 10 per cent discounted Property when you put in all of these costs.
That wouldn't work on the leveraged strategy, would it?
We are turning away some unbelievable deals here in Peterborough at the moment. We have turned away numerous 20 per cent deals that we would have eaten up like the Hungry Hippos a year ago. They no longer work on our deal analyser, on our strategy [remember it's personal] and we don't get all emotional, fluffy and sad about it
Computer says Noooo.
And that's that.
Important side note: get perfect later. If you know all of these now you're ahead of the game. If you know all of these but you haven't got them in a working spreadsheet, then maybe you want to think about putting them in a working spreadsheet now. That will become your own personal deal analyser.
There will be Arnie clones all over the place!
If you don't know these make sure you see them when they happen. Anything that simply sits in our brain [and isn't documented] will soon vaporise into the ether. If you don't like spreadsheets just put them in a word document. Every time you go through your analysis of buying a Property go through all of those figures and work out if the deal works for you.
It's actually easier to put it in a spreadsheet because you can lock all the fields in place. You just type in purchase price, expected revaluation, your mortgage costs, your rental income and it will give you the amount of money that you need as a deposit and the amount of cash flow or negative cash flow that you'll get per year.
We go into all sorts of detail in ours with revaluation figures, how much cash out we'll get from the Property, if there's a shortfall how many years will that cash out pay the shortfall and so on. These are all very important and we're continually improving our buying analyser and you will be doing the same thing.
Whatever your strategy, whatever your dream, you can make it work but you need to have your deal analyser and your set of rules in place. You could [in theory] make cash flow HMO's work in the Caribbean! [Never seen it yet though!]
Let's just chunk up a step from the actual rules of Property for a minute. You'll enjoy this part…
A stage before these rules are your dreams, your goals, your vision, your why. What's the point of it all? You can have all of these really technical spreadsheets and this analytical data around buying a Property and analysis over different valuations and different purchase prices and different rental incomes, but if you don't even know why you're doing it then it won't last very long.
Is it passion and enjoyment or leverage and hands free? Wwhat are your goals? If your goal is to buy 20 properties per year for the next 5 years and you have a fair amount of cash then your deal analyser may be a little bit more ‘lenient' for you. It might be difficult for you to find 20 properties per year at 20 per cent below market value. Your rules may be that you want to find 12-15 per cent below market value. Not everyone has to turn away the great deals that we do every day.
You may know that to find 18 per cent below market value you need to view 20 properties a week. Over the 52 weeks that's 1,000 properties and you know that you'll get 20 [view 1,000, offer on 100, get 20].
If you're really risk averse then your deal analyser needs to be very strict and you may want to buy at 25 per cent below market value. You might be limited to only 4 or 5 in a year but those 4 or 5 in the year will be the best investments you would ever make and they'll set up your financial future.
If it's a legacy you want to leave, if you have aspirations to write books, to go on TV shows, if you have aspirations to be a professional golfer or a lady of leisure or whatever , then you'll be able to do that because your rules will create that for you.
It's very easy to get emotional when buying things. We all know that most of us never really buy anything we need, we buy based on what we want. We've all been there. I [Rob] didn't need 28 pairs of Paul Smith cuff links, 5 TV's [3 of which were Bang & Olufsen], 8 Victor Victoria suits [from black to grey], but before I understood investing, I wanted them.
Idiot, I know. They all got sold on eBay and 3 years later those liabilities helped build a £multimillion Property portfolio.
It might seem crazy to buy a Property investment for rental purposes to create income because we want it, but of course we want it. Look at all the property TV shows: Property Ladder and Homes Under the Hammer; everyone gets so emotional. Once you get emotional your logic and judgement become clouded and you make decisions not based on your deal analyser but based on some warm fuzzy feelings inside. Warm fuzzy feelings inside don't normally equate to cash but deal analysers do.
Dehumanise the buying process, take the emotion out of it, and take the human error element out of it, because spreadsheets aren't very emotional. Create a system that a monkey or a non-skilled person [not linking the 2 by the way!] could use easily.
If you've relied on yourself and no one else and all the confidential information [strategy, rules and deal analyser] is in your head, then you're in a full time job. You may have given up a full time job to be a Property investor, and now you're just in another full time job that is just as painful. It's all glorious and exciting at first and the dreams and the vision and the marketing and the sun and the flowing blonde hair on the beaches…
Wait a minute! When you've got 5 properties going through and you've got vendors screaming at you and you've got solicitors who aren't chasing up the work as they should be and you've got estate agents going nuts pulling their hair out…
It's just another day at another office in another job, isn't it!
We didn't get into Property for that, we can tell you know. Screw that. The more automated you make your processes, the more you can leverage to other people. We'll talk about systems in a little bit more detail later so won't pre-empt ourselves, but this deal analyser [your set of rules] should be so strict, so clear and so well documented that someone else could come in and do a lot of the work for you.
If they're unskilled you can pay them £12,000-£18,000 per year as opposed to £100,000 per year. You can make that in 1 Property deal.
Once you're at that stage then you really can create your life of choice because you are not tied down. You're not in Property to be tied down, to be weighed down, to be bogged down. Someone I know well [Rob] had 86 properties that he lost; his whole portfolio. This was for many reasons; he broke many of the rules. I remember talking to him afterwards and he just had this aura of defeat and he just didn't believe that Property worked anymore because it was too much pain, it was too much grief, it was too much work.
What can you learn from that?
My Predictions:
I had indication last week that things were calming down; some lenders even reduced their rates a little
As long as you can borrow money then I think you should buy as much as you can. That will never change in a market like this. We wrote a whole chapter in our new book about the market cycles and why we have an opportunity now that we may never have in the next 11 years [average].
In 5 years time I believe a lot of people are going to talk about what happened in 2008, and those that filled their boots and bought Property will be very very glad they did
you have seen the evidence here
What's Rob Been up to?

Like Mark, I have been really focusing on aspects of our business
I have been concentrating on adding value to our investment package by increasing marketing efficiency for investor and property acquisition and still reducing the cost
I have been speaking at al lot of events as you have probably seen and have about 6 per month booked for the next 2 months
You'll see me at The Wealth Workouts, The Berkshire Property Meet and The Money Maker Bootcamp North
I really enjoy this aspect of the business and enjoy teaching others how to invest wisely, safely, securely and with the best chance of making the most amount of money from Property
We are buying Property at a rate that has enables us to far over deliver on our promises for portfolio building. Many of our investors are a year or more ahead of themselves now, and have more properties in less time. This is an exciting situation for us to be in, and means that anyone investing with us now will benefit greatly from more growth, more discount, more equity, a greater yield and more money!
Gemma and I are planning our holiday to California [my first real holiday in years, I'm actually quite nervous!]
Sad, I know!
It is always the same, and it is because I spend too much time in the office
[And yes I've been told off for it!]
We're looking after my sister's Chihuahua's at the moment. Who would have thought 2 tiny things could take up so much energy [and stink]
Gemma has been working on me to get a Dog for ages now and I rally hope that this puts her off for life! I love dogs, I've been brought up with them, but I love freedom and independence far more!
**Free iPod Nano Video 8GB Competition


Many thanks if you entered the Free iPod Nano 8GB iPod competition for December and then for January
Well done to Eric Sutherland for winning the December competition
And well done to Peter Griffin for winning the Jan/Feb competition!
As a part of our double book launch, we are giving away 20 batches of both books and 1 iPod Nano on the 26th June
All you have to do is enter, no purchase will be necessary, and you get some valuable video footage for doing so!
Keep your eye out and tell your friends
**If You've Been Thinking of Investing Now…
We are buying so heavily Now that Property is in abundant supply. It has not always been like this, and it might not be as easy, quick or cheap next year
Now may be a good time as you could have your first Property and most of your fee back in Equity with 3 months!
We are now fully booked out for investment places until the end of June
If you register for one of our seminars you may be able to get a place from there for July
And one of you will be able to Save 15,000 Now
feel free to call us now on 0845 1309505 if you would like to talk about our investment package
**Book of the Month
Third to our very own 2 Books
YES! Robert Chialdini
Don't even bother reading what I have to say about it, just get it [2nd hand copy on Amazon will cost you pence]
There are 'Laws' to Influence [You probably know by now we like 'Laws']
Social Proof, Scarcity, Liking, Reciprocity, Commitment & Consistency & Authority
Once you know these inside out, and can apply them, YOU CAN DO ANYTHING!
They really are the secret Keys to life….Enjoy
**Bonus: The Laws of Influence:
[And perhaps save you the cost of the Book above]
Warning: Do Not underestimate the power of this knowledge!
Influence
In building relationships and in building your Property portfolio, there are ways in which you can get your desired outcomes every single time without fail. People think that getting what you want: persuading people, influencing people or negotiating a deal that's beneficial to both you and the vendor are very often accidental events [or circumstances of blackmail, deception, force or luck].
This isn't true; not in our case. You can bully and bribe but whatever you coax out of people will not last. There are Laws of influence that work on all of us from a deep inherent psychological foundation. I [Rob] understand the laws, I can see them at work every day, and even when I'm aware of them, they still bloody work on me, every time!
This section is probably the most fundamental section out of both books that we've written. These principles are universal, these principles exist within the psychology of every single person and if you understand these [and use them], you will absolutely make all the money in the world that you want to make. You will create happiness for yourself and your family; you will build positive, enjoyable relationships with everyone that you meet.
Most people ignore these ‘Laws.'. Ignore them at your peril. I'm about to give you the 6 secrets of influence, the 6 things that guarantee that you will build positive, empowering relationships with everyone you meet. The 6 secrets that enable you to get what you want as well as delivering for other people all that they want.
Get excited now!
Reciprocation: the Law of reciprocation states that in order to receive something, first you must give.
This is something that everybody knows. To be honest most people will know all of these Laws of influence, but most don't end up doing them [80/20]. So, once again, in order to receive, first you must give.
If you want to buy a property at 18-30% below market value and build trust with the vendor [essential], first of all you must give them something. It can be anything. On the Internet it would probably be a free report, ‘the 13 fundamental things you need to know before you sell your property,' or ‘10 ways to sell your Property before you get repossessed.' A free report on the internet will instantly build trust rather than ‘you know what I could just take your property at 30% below market value right now sign here or die.' That doesn't work.
This applies with every person you meet. It can be anything small; you give them a smile, you give them a gift, you buy them a drink, you buy them a book, you open the door for them, you give them a compliment. The smallest things make the biggest difference in someone else's day, or even their life.
Most people in the world are so focused on themselves, their lives and their problems that they forget [they don't purposefully forget; none of us purposefully forget] about the wants, needs and desires of other people.
We believe people are inherently good and of course if we all had time and if we were all relaxed and we all had shed loads of cash then we'd do this all the time, wouldn't we?! But that is not reality.
Just making somebody feel good through the Law of reciprocation will make a real difference in your results and your ability to empower people. In an empowered state people will go over, above and beyond what you expect of them. In a negative state, sad state, depressed state, frustrated state, and angry state people kill other people for nothing, yet we've never ever known anyone to kill anyone or hurt anyone in a happy, empowered state.
You give someone something and they may feel within themselves that they now owe you something, they may feel that they have a debt to you. And a lot of people [not everyone], once they feel they are in debt to you, will go to long odds to repay that debt. If you've given them something they will go out of their way to return that for you.
It makes people feel good to make other people feel good. Try it.
The law of reciprocation also builds trust. For you to take something first will put the Great Wall of China up with someone and it will reduce the amount that they trust you. For someone to give you something it instantly builds trust. And of course people will go to great lengths when they trust somebody, so understanding indebtedness and trust psychologically is very important in the Law of reciprocation.
Social proof: sheep mentality. Before we do anything, we want to know that others have done it so that we don't make a mistake, look stupid, or do something that will go wrong. It's like we don't really trust ourselves inside and we need to get external verification that something works. We're sceptical buggers in the UK; we want to know that something works before we take the risk!
Why does the concept of social proof work from a psychological point of view?
People don't like to feel uncomfortable. People like to feel comfortable and safe, and of course doing something that other people may not have done before [jumping off a cliff into a waterfall, jumping out of an aeroplane, holding a poisonous spider, buying a property] will take someone out of their comfort zone; discomfort.
People have a fear of the unknown. If they don't know something and don't understand something they very often fear it.
To know that something's a known entity or that someone has done it before makes people feel less fearful and more comfortable. People fear being ridiculed by others and if you do something that hasn't been done before you put yourself in a position of potential ridicule from other people; the sheep and the crabs.
Liking: this is a hugely important one; it might even be the biggest! No one ever buys from someone they don't like, no one ever buys anything they don't like, no one spends time with people they don't like and no one really does anything they don't like unless they're forced to.
Simple really.
In order for you to get win-win, empowering situations with people, in order for you to buy property at 18-30% below market value and make sustainable, long term cash, you must be a likeable person. Even the biggest hard-noses are still likeable people, all in all.
This goes with RCT: rapport, credibility and trust. This is quite possibly one of the most important psychological laws in sales, marketing and Property investment. You should go to great lengths to make sure that people like you, they like what you do, they like who you are, they like how you come across. Many people will often base their decisions not on fact, not on reality, not on evidence, not on statistics [which is obviously very surprising], but on whether they like you or not.
**"The 44 Most Closely Guarded Property Secrets"
Sold Out Until 26th June 2008
When we releaase our next 2,000 copies, you will be able to buy them for a period of 9 days.
We have updated this version for 2008, with 76 extra pages and some extra FREE bonuses!
Keep your eye out to your email inbox,
here are just a few new testimonials this month:
Damian Sabido
"It certainly fills the gap in the book market"
"I've just read your book, which was excellent! It certainly fills the gap in the book market, you refer to. This book, along with Andy Shaw's, are the best two I've read so far. I'm now looking forward to receiving the second book."
Damian Sabido:
damiansabido@hotmail.com
Jeff Croker
"Information packed guide"
"I thought the book was well worth the money, well thought out and easy to read, even for beginners.
Written in an often humorous way, but with all the essentials to get you started in property.
Regards, Jeff Croker."
Jeff Croker:
j832@btinternet.com
Jane Hafren
"They have a brilliant system for ensuring your financial security"
"I met these two lovely guys last year on the Chris Howard trainings. If you’re interested in investing in property, and you haven’t done it already, or you’ve made costly mistakes in the past, check out their website first or email either of them. They have a brilliant system for ensuring your financial security and prosperity through property investment, which most people who currently own a house or are buying with a mortgage can afford."
Jane Hafren:
info.potentialworks@yahoo.co.uk
Martin Prodger
"This book is an absolute gem"
"If you are new to the property game, this book is an absolute gem. It summarises in an easy to read conversational style the background behind the buy-to-let property market and why now is an excellent time to invest. Buy it, read it, act on it. If you follow the rules, you will find success."
Martin Prodger:
readin@signsexpress.co.uk
Bethan Leaver [Age 17!]
"This book is an absolute gem"
"If you are new to the property game, this book is an absolute gem. It summarises in an easy to read conversational style the background behind the buy-to-let property market and why now is an excellent time to invest. Buy it, read it, act on it. If you follow the rules, you will find success."
Diana Kingham
"We are really excited!"
"To Mark, Simon and all at Progressive: Thank you so much for finding us such an ideal Property. We are really excited about it and really appreciate having these as part of our portfolio. Talk soon, with best wishes, Diana & Kate"
Investor Deal:
Diana Kingham:
Bretton, Peterborough:
Value: £105,000
Purchase Price: £70,000
Refurb Cost: £6,500
Rent: £550
Percentage discount: 34%
Rent minus mortgage cash flow: £30.04
Cash surplus: £2,400
Gross yield: 9.42%
[Here is a copy of a Thank You card she sent ot us below]

**The Investment Cost With Progressive Property Compared to Others
[Waiting List Until the End of June]
As you are probably aware, Progressive's prices are considerably lower than a great deal of our our competition
To invest with us and have a completely hands-free, managed portfolio service will cost you £32,500 [We are currently full for June: We only take 3 investors per month] that's just £5417 per year; not bad for a passive portfolio worth nearly £1million going up at over £50,000 per year [6% market growth]:
Our two closest competitors are between £6,200 and £28,000 more expensive than us, a figure we are very proud of when you consider the return, the benefits of Peterborough as a place to invest, and the fact that we have no waiting list and all of our investors have their first properties well before the end of their first year of investing
Here is an outline of the investment needed for your £50,000+ per year tax free return:
Progressive Fee up from £32,500 [Waiting list until the end of June]
Deposit fund: remains the same at £30,000
Capital Acquisition charge: £12,500 per property [not to be paid until your portfolio has grown and you have made profit and to be £15,000 by the end of 2008]
If you would like to know more please call Rob or Mark on 0845 1309505
Or email us at robmoore@progressiveproperty.co.uk Now
Be well, take care, we look forward to speaking to you personally and we wish you success and happiness
Mark and Rob


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Directors & Co-Founders Progressive Property
Full Time Property Investors & Authors
P.S: This One Book Made Neil Asher £27,000 in 3 Months [135,202% ROI]: Imagine What it Could do for You…
P.P.S: Important: You Will Learn Far More at a Progressive Property Open Day Below Now
[See What Others had to Say]
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