There is little doubt that private investors face a more challenging financial climate than at any time in a generation.
So it makes sense that you can offer them a greater return on their money by investing in You and your property proposal right?
A few things to be aware of when 'pitching' (or 'selling without selling' as Rob calls it) to JV's and private investors.
You only have a short window to capture their imagination and grab their attention with something unique and compelling.
They are pitched to everyday. Clarity always trumps persuasion (I'm not sure if Rob would agree though.
Make them aware of the need to do business with you, identify their pain and eagerly seek a remedy. It would be a good idea to cut out the jargon and speak their language. Imagine 'pitching' to a 5 year old. Focus on being understood.
Offer them a unique solution. A profit share in the cashflow and equity. Differentiate yourself by your unique value – what can you offer that no one else can? (investors aren't too fond of 'me too' ideas)
Remember, investors invest in people (think James Caan), so You are an essential part of the deal breaker. Be likeable.
Every investor is sold on perceived capability. You can build this by displaying positive examples of your determination and ability to get the 'job done'
If they are interested, offer to buy them lunch so you can talk more about your proposal in the hope it's a start of an everlasting and successful joint venture relationship.
P.s. Don't be afraid to show your passion and enthusiasm - it could be the difference that makes the difference - between a closed door and another conversation.